Education

Master in Football Business

The Master in Football Business in partnership with FC Barcelona has been created with the ambition to be the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as the on great experience of the Johan Cruyff Institute in sport management education.

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Start Date

September

Completion Date

June

Duration

10 months

Language

English

Place

Barcelona

Credits

60 ECTS

Price

20.490 €

Format

On-campus. One week per month, full intensive from Monday to Friday.

Target Audience

The target audience of the program is diverse, ranging from qualified individuals wanting to pursue their dream job in the football industry, to well-established football business professionals who want to further develop their career, and current and former athletes who want to expand their knowledge in this area.

People who will complete this Master will be able to work in the following areas:

  • Football club governing bodies (football federations and associations).
  • Football facilities & events (tournament organizers, sports clubs).
  • Community-based football (foundations, municipal governments).
  • Sports consultancy (business initiatives).
  • Intermediation services (agencies, player representation).
  • Marketing & sponsorship (private and public companies).

Learning Outcomes

The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behaviour of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations.

  • Understand the core theories that drive the football business and its organizational behavior and the existing interconnections between different players.
  • Expand the necessary set of skills for managing clubs and other football related organizations in line with their stakeholder framework.
  • Enhance the critical perception of the trends of the business and visualize the future developments of the football industry.
  • Develop your leadership skills in order to improve the positive impact in the entire football environment.

Syllabus

INTRODUCTION TO THE FOOTBALL BUSINESS

WORLD FOOTBALL SUMMIT SEVILLA

FOOTBALL GOVERNANCE
HISTORY AND POLITICS OF FOOTBALL
MANAGEMENT OF A FOOTBALL CLUB
FOOTBALL REVENUES
FOOTBALL FINANCES
INNOVATION IN FOOTBALL
FOOTBALL & MEDIA
FAN ENGAGEMENT
MARKETING AND SPONSORSHIP
FC BARCELONA BUSINESS AND OPERATIONS
MANAGEMENT GAMES
MANAGEMENT GAMES 2
STUDY TRIPS: EUROPE (TBD)
Master in Football Business

Start Date:

September

Completion Date:

June

Duration:

10 months

Language:

English

Place:

Barcelona

Credits:

60 ECTS

Price:

20.490 €

Our experts

Albert Mundet

CEO Barça Innovation Hub

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